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5 Minutes Read

5 Best Ways to Get More Traffic by Refreshing Old Contents

Content tends to deteriorate over time, but redirecting your team's efforts to update existing content can help restore some lost traffic. It takes less time to repeat an old story than to start from scratch, so taking the time to update things can produce results with less work.

By incorporating advanced features, i.e., Best price guaranteed , updating older articles, you show search engines that your content is up to date, accurate, and fresh, and search engines love new ones. Links, traffic, and keyword performance can help identify areas that need updating; remember that one size doesn't need four that meet all the qualifying criteria.

Updating content remains the most cost-effective and efficient way to increase traffic, and it's essential to maintain good SEO health on top of the efforts you've already made. Below are the top 5 ways to get more traffic by updating old content.

Way #1. Change The Content Format

If you have an old blog post that was well done, why not make a video? This will not only update your content but also attract another traffic source. It's not just about converting to video; there are many other creative ways you can change your content and update it for your audience.

Below are some ways you can refresh your old content:

  • Turn your eBook into a series of podcasts. 
  • Convert your podcasts into a blog post 
  • Make an infographic for one of your blog posts. 
  • Turn your content into a slideshow and upload it to SlideShare. 
  • Turn a popular blog post into a mini-course and more.

Way #2. Lengthen Posts & Update Information

You have probably learned a lot since you published your first posts. Use this knowledge by reviewing old posts and adding new information. Make it longer (Google loves long and valuable posts!) and add more recent information. Maybe you talked about an outdated product or a product that is already outdated - whatever, try to add the latest helpful information to your old content if you want to increase traffic on the blog.

If you need to know something about SEO, here's the thing: search engines are looking for the best content. So if there are typos or broken links in the post, you will lose more traffic in Google searches. Use a spell checker on old posts and read them for errors. Also, use a plugin like this to find broken links on your site. Then, of course, please fix it.

Your goal should be to improve the readability of your website. Blogs and websites work best when paragraphs are broken down into smaller chunks of text. Try to keep each section about 5-6 lines long, rather than a big block of 15 sentences. When readers follow a link to read your old posts, you want to maximize their reading experience with short, easy-to-read paragraphs.

Way #3. Refresh Old Links

Links are the first thing to look at when updating old content. When you write a post, you write it honestly. But is your article up to date? You never know when some things don't make sense or when you need to update some facts.

For example, for this article, we constantly add new facts and update the content, which also requires updating the link. When you update old page addresses, redirect old URLs to new ones with a 301 redirect. If you don't do that, you will lose the traffic value of the old page.

Way #4. Retarget Your Old Content

Keyword targeting is an inexact science, and typically the keywords an article should rank for (say, "food safety") is different than the actual words set by the account (e.g., "content update"). This happens when the information in the article is better suited for a context that is slightly different from the purpose of the study.

This is a standard part of content marketing and allows you to redirect an article to a more relevant keyword. For example, if your article is best suited for "service" (there is "service" in the title, page title, meta description, H2 tags, etc. see a significant performance improvement by changing titles and titles based on the new word.

Instead of sticking to your first hypothesis, updating content is a great time to listen to Google and accept the ranking of the article's keywords.

Way #5. Remove broken links & link to better resources

One of the most frustrating parts of dating is finding a broken relationship. Often, the helpful resources you linked to in the original article no longer exist. The website may be down, or the URL may have changed. Either way, it affects your Google rankings and pushes you down the search results page. Luckily, it's not that hard to repair a broken relationship.

To repair a broken link, you need to find the original page you linked to and see what other ways it might have been advertised. This is the easiest way to improve the situation. You have to do better if the story is not on the internet. Find another resource that matches the other in a good way and link to it.

If you can't find it, and there is nothing similar, you can remove the link altogether—better no connection than dead. Either way, adding or removing broken links makes the page more valuable to Google and helps you rank higher.

You can also add new links to better resources if you update your old content. This makes your content worthy enough for Google. Since external links are so important, you can create a more valuable resource this way.

Please connect to the best content on the web, and Google will show it. Instead of just linking to these resources, your page will be the information destination for others. This is the best way to increase your search engine results without spending hours creating new content or writing lengthy updates to your old posts.

Wrapping up

Updating content remains the cheapest and most effective way to know how to improve blog traffic. It is vital to take good care of the health of SEO and buy into the effort you have already made. If you have any questions for us, let us know!


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